Once we understand the overarching goals for your site, we can begin laying the foundational design and functional elements of your site.
A good looking site that is difficult to navigate, will not provide much value to its visitors. The design must represent the company’s brand while keeping in mind the needs of the site visitor. Knowing where the users are coming from and what devices they are using to visit the site can help determine the best fit between brand design and customer needs.
A site that provides good information but does not ask its visitors to take any action may not generate the leads and conversions to meet the goals of the site. Too much information and conversely too little can keep a site from performing optimally. Knowing how to provide both an overview as well as detailed information based on a visitor’s needs at the moment they arrive on your site requires careful planning.