What is a PURL?

That's Easy! It's a Personalized URL.
The rest is magic!

The PURL can be called a mini site, but it is also a powerful tool. It can be used in combination with direct mail to increase your goals and improve direct mail ROI. The ProFusion Products Campaign Manager is a easy to use, powerful marketing tool that is designed to help you increase your printing and marketing ROI.

By definition, personalized URL's are unique and pre-generated URLs for print or email recipients. When the recipients click on their personalized web page link, they are taken into a website which takes on their identity based on what's in the marketer's database.

Why is the ProFusion Campaign Manager so compelling to marketers versus banner or newspaper ads? The Campaign Manager allows a dialog between the sender and receiver through a customized channel. It's like communicating with a single customer. The information sent does not initially need to sell; it could ask for information and target specific ideas for communication in the future.

The copy can contain incentives to drive the customer to their personal homepage and each piece can contain customized offers tailored to the recipient with variable text and graphics. Order Your PURLs from Net Solutions!

When you send recipients a variable direct mail piece offer or tailored email that features a personalized web page address you get the chance to capture who opens their emails and how many other pages they visit on your site. This allows you to gather additional information for easier communication with a customer.

If you are interested in learning more about how PURLS can help your business grow please contact one of the team members at ProFusion Products to learn how the Campaign Manager can help you create personalized, powerful marketing campaigns.